Dive Summary:
- The new store designed is one of many that are debuting to help shoppers rethink the basic concept of their typical drugstore and what it has to offer, being described as "crazy awesome" by Los Angeles Magazine.
- Walgreens is now offering at its new or remodeled locations luxuries such as daily hand-rolled sushi, mani/pedis, top tier liquors with a virtual bartender, and Coca Cola soda fountains featuring over 130 drinks to change the concept of the store and redefining its retail property.
- Walgreens CEO, Gregory Wasson, explains that the new direction for the chain is to illustrate how the old ideas for what the store sells is fading and is trying to keep with the trend of "blurring" the retail lines like other major retailers in America.
From the article:
"...some Walgreens boast nail salons, cafes serving sushi and smoothies, and impressive selections of beer, wine, liquor, and cigars, can a drugstore be thought of as “crazy awesome”?
A 23,500-square-foot new Walgreens in Hollywood—which replaced an old Borders location..."
