Dive Summary:

• Walgreens has partnered with Blue Cross Blue Shield to supply U.S. consumers with information regarding the Affordable Care Act, according to reports from Forbes.
• The first-of-its-kind marketing, advertising and educational campaign is intended to increase consumer awareness around how to “access coverage and understand other changes.”
• “There’s a lot of confusion, a lot of questions and it’ll take a tremendous, collaborative effort to make sure people have the information they need to make informed choices,” says Brad Fluegel, Walgreens senior VP.

From the article:

“Walgreens is a trusted community resource for health and wellness information, and through this collaboration we hope the millions of Americans who will be entering the marketplace in October are more informed and better prepared.”