Wal-Mart Stores Inc. announced that all of its 4,300 U.S. stores will now match prices found at online retailers, including Amazon.
Greg Foran, president and CEO of Walmart U.S., has reportedly told managers of all stores to match online prices, a practice he said was already standard in about half the stores.
In the past, shoppers were frustrated by Wal-Mart’s policy of matching prices of products found only in nearby physical stores, even when lower online prices were found on its own website.
This move was probably inevitable for Wal-Mart at this point. Comparing prices has become all too easy for consumers, and not just for online shoppers. With many brick-and-mortar retailers matching online prices and with so many identical products found at retailers, there’s little reason for shoppers to buy most things at a higher price.