Twitter launches Twitter Offers: Discounts claimed through tweets
- Twitter introduced its Twitter Offers service Tuesday, where users can claim discounts from advertised tweets on the social media platform.
- After users sync their credit or debit card with Twitter, the discount can be redeemed at physical stores or retailers' websites when the appropriate card is used to check out.
- Advertisers will be charged for each promoted tweet. Twitter has yet to decide if physical stores will also be charged for each discount used.
While helping the social media platform enter the brick-and-mortar market — where a large majority of commerce still takes place — Twitter Offers can also help advertisers track the influence of online promotions. The launch of the new product just days before deal-friendly Black Friday and Cyber Monday could also help retailers successfully launch into the all-important holiday spending season.