Dive Summary:

• American clothing company The Limited plans to begin a new omnichannel “selfie studio” initiative on Nov. 21.
• The new in-store service photographs shoppers wearing The Limited apparel and publishes the content in a social commerce catalogue for purchase by other shoppers.
• The new technology will make its debut at the The Limited flagship store location in Columbus, Ohio.

Dive Insight:

This new initiative from The Limited is an effort from the retailer to boost its omnichannel experiment among tech-savvy social shoppers. "We hope to learn more about how shoppers interact with this new technology and share their in-store shopping experience with their online friends,” said Diane Ellis with The Limited. "The Style Stage by Stylinity is an opportunity for us to reinforce the omnichannel experience.”