Dive Brief:
- Following its Circle Week-related deals, Target is running a back-to-school savings event starting Sunday through Aug. 2 featuring up to 30% off on select products, according to a company announcement Tuesday.
- The mass retailer’s event discounts include up to 25% off select children’s apparel, 30% off backpacks from private labels All in Motion and Cat & Jack and the option to earn a $15 Target gift card with Target Circle when customers spend $50 on home care such as cleaning wipes.
- Target is also bringing back personalization events, this time in nearly 500 stores, where shoppers can customize school gear (with options such as embroidery and patches) in addition to giveaways and technology demos.
Dive Insight:
Target’s school season event — dubbed “Back-to-School-idays” — is debuting weeks after the retailer already started offering specific school-related discounts.
"Getting ready for a new school year should be an exciting time for families. That's why I'm proud of the way the Target team has leaned in to create an experience that's fun, stylish and affordable," Rick Gomez, Target’s chief commercial officer, said in a statement. "With great deals on essentials, fun personalization events in hundreds of stores and even more savings for Target Circle members, we're ready to help families everywhere get the new school year off to a great start."
Its latest deals are in addition to previously announced promotions stemming from Target’s Circle Week event earlier this month, when the company revealed it would maintain 2024 pricing on select school products and provide teachers and students a one-time 20% storewide discount for a limited time.
Target is also selling over 1,000 school-related products under $5, including certain crayons, water bottles and wired headphones.
The retailer’s upcoming event is in competition with Walmart's back-to-school offerings, which were announced earlier this month. Walmart is selling 14 of its most popular school products at lower prices than it did last year, saying customers can purchase everything needed for the first day of school under $65 and similarly pricing over 1,000 items at under $5.
Target kicked off its back-to-school marketing earlier in July with the debut of two campaigns for separate audiences. Its “Hey Mom, I’m at Target” campaign is tailored to university students while its “All of the Above” effort is focused on younger students in addition to parents and teachers.
