Dive Summary:
- Target claims that, in the ruins of the critically-lambasted Neiman Marcus collection, the company has learned valuable lessons about upcoming apparel lines with an emphasis on maintaining its price point and edginess.
- The biggest offender for the product was the price, with items ranging from $7.99 to $499, Target spokesman, Joshua Thomas, states the prices were just too high for the wallet friendly company.
- In addition, the launch date played a significant role in the lines demise being after the black Friday rush, but before the final shopping week for Christmas.
From the article:
"...the retailer says it’s learned valuable lessons from the apparel and home gift collection that will inform upcoming lines.
The line, which boasted merchandise from 24 upscale designers such as Diane von Furstenberg, Oscar de la Renta..."
