Dive Summary:
- Several major retailers have publicly announced their intentions to no longer carry Paula Deen branded products, following the recent controversy surrounding the celebrity chef.
- Suppliers of Paula Deen cookware and other merchandise could lose major contracts with merchants who will no longer carry the line of home goods.
- Paula Deen has attempted to ebb the recent public outcry in order to salvage the remaining value of her brand, although the outcome for the signature line of home goods is uncertain. "The suppliers will feel the real impact of her brand being dropped," says Marshal Cohen of NPD Group.
From the article:
...Cohen at NPD Group expects some of them could get stuck with unsold Paula Deen products.
"Some of this excess inventory could end up in deep discount stores. Some will be sent back to factories to rebox and sell under some other brand," he said. "Some of it could even end up in overseas markets." ...