Dive Summary:

• Upscale ecommerce candy company Sugarfina has launched into the world of physical of retail with the opening of its first ever brick-and-mortar space.
• The new 1,400 sq. ft. Sugarfina flagship store is located in Los Angeles and will include a tasting bar with 60 rotating candy selections.
• The company says that the new flagship location will feature a selection of candies which are only available for purchase in-store.

Dive Insight:

“We created Sugarfina because the candy store of our dreams didn’t exist,” said founders Rosie O’Neill and Josh Resnick. O’Neill is a former marketing executive for Barbie, and Resnick a former video game entrepreneur. The candy company was designed to showcase itself as a candy haven for adults, and is well-known for its “cocktail candies” like champagne flavored gummy bears.