Dive Summary:
- With a score of 40.3, Subway has edged out in front of Amazon (36.80) and Lowes(32.7) from positive buzz.
- Using YouGov BrandIndex’s Buzz score which measures how much consumers hear about a brand both positive and negative, the scores are compiled by using YouGov BrandIndex’s Buzz score over a two week period.
- The ranking is also by segments including specialty retailer, discount brands, and clothing.
From the article:
"...For the third consecutive year, Subway came out on top on BrandIndex’s annual ranking of the most buzzed about U.S. brands. The BrandIndex Buzz Rankings compares “Buzz” scores for nearly 1,100 brands across 41 categories to reveal the brands with the most positive Buzz in 2012..."
