Dive Summary:

• Staples has partnered with popular online merchant Poppin.com, making it the first retailer to offer the company’s merchandise in-store.
• Poppin offers a signature product line of color-coordinated office items and accessories to consumers. Staples plans to stock the Poppin merchandise in 30 stores by the end of the June.
• “By partnering with the industry leader, we are able to introduce Poppin to millions nationwide who are looking to inject design and color into their workspaces—whether at home or in a corporate office,” stated Pippin’s CEO, Randy Nicola.

From the article:

Poppin, which launched in September 2012, as a web-only retailer, has nowhere near the market share of Staples.com, which sold $10.3 billion online in 2012. But the design of its e-commerce site, which lets shoppers choose to see items by color, earned Poppin.com a place in Internet Retailer’s 2013 Hot 100, which highlights the most innovative e-retailing sites. Almost all of Poppin’s products are designed by the online retailer