Dive Summary:
- Staples Canada has unveiled its multichannel back-to-school shopping centers across its brick-and-mortar and online venues aiming to promote shopping trends and hardware technology.
- In preparation of the strategy, Staples spent the previous year collaborating with education leaders and major brands to develop the current product line.
- "We're ready to celebrate the back-to-school season with our customers," says president of Staples Canada, Steve Matyas.
From the article:
In addition, based on its research, Staples Canada developed a new website featuring tools, tips, sample lists for every grade, and information on a wide assortment of back-to-school products. The information can be found at Staples.ca/backtoschool.
