Dive Summary:
- According to survey results from BIA/Kelsey’s “Local Commerce Monitor”, 40% of small retail businesses surveyed claim to now offer mobile payment options to consumers to boost efficiency and sales.
- Of the business surveyed, 32% reported that they also utilize mobile advertising to increase brand awareness and promotions.
- "With the heavy use of social media, small business marketing is quickly becoming a two-way engagement rather than a one-way promotion," says director of research Steve Marshall.
From the article:
"A closer look at the data shows adoption of mobile and social varies across small business industry sectors. The LCM data reveals professional and home and trade services are embracing mobile in a big way, with service providers essentially becoming walking point-of-sale terminals."
