Dive Summary:
- Two-year-old mobile shopping app Slice announced it has raised $23 million in funds from six new investors, including Japanese e-commerce company Rakuten Inc.
- Slice has raised a total of $32 million from investors since it began in 2011. The app reorganizes shipping and order details which are commonly emailed to shoppers after making an online purchase.
- “Our massive growth over the past two years topped off with this round of financing validates our vision to solve consumer needs with services that go far beyond their expectations,” says Slice CEO and co-founder Scott Brady.
From the article:
Rakuten, which operates the largest online shopping portal in Japan and is the No. 2 e-retailer in all of Asia by sales according to the Asia 500, has made numerous investments in digital companies in recent months. Earlier this month Rakuten Marketing, a division of Rakuten Inc., acquired PopShops, a Seattle-based technology company that sends product data to comparison shopping and coupon sites.