Dive Summary:
- Sears Home Appliance Showrooms is currently re-designing its merchandise layout to increase convenience for its customers.
- Over 60 Sears Home Appliance Showrooms have been updated and redesigned under the new model since August of this year.
- The expanded and fully redesigned showroom model is currently the new company standard for all new Sears Home Appliance locations.
Dive Insight:
"Customers can expect to find a simplified layout, better showcasing our dishwashers, cooktops, and built-in cooking appliances, including an expanded wall oven display. Plus, our laundry has also expanded, featuring additional top-load high-efficiency and front-load washers and dryers,” said Susan Hilsenbeck with Sears. Sears Hometown and Outlet Stores and its affiliates operate in all 50 U.S. states.