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Samsung increases its stake in the Canadian retail landscape

Published Oct. 25, 2013
By
Philip Nations Contributing Editor
Flickr user Sham Hardy

Dive Summary:

  • Samsung has reached an agreement with Best Buy Canada and Future Shop to launch 90 store-within-a-store Samsung Experience Shops.
  • According to the terms of the agreement, the Samsung Experience Shops are scheduled to launch by spring of 2014.
  • Samsung also announced plans to open two additional standalone Samsung Experience locations inside Canada.

Dive Insight:

Samsung seems intent on further expanding its retail footprint throughout the Canadian retail landscape and the agreement with Best Buy and Future Shop follows the success of the company’s first Samsung Experience Store in Edmonton, AB. 

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