Dive Brief:
- Saks Off 5th has unveiled its new e-commerce site, saksoff5th.com, offering up 55%-discounts on year-round merchandise.
- The site will offer the same apparel collections for men and women as offered by the retailer in-store.
- Mobile commerce features will soon be integrated into the ongoing evolution of the site interface.
Dive Insight:
Online promotions for the new Saks Off 5th site will be identical to in-store promotions offered to brick-and-mortar shoppers, including specialized offers and exclusive merchandise. The site will also offer The Saks Off 5th More! Program which offers members an advance notice of special events and promotions.
