Dive Summary:
- Safeway has named Keith Colburn as new senior vice president of customer loyalty and analytics.
- In his new role, Colburn will report to current Safeway EVP and CMO, Diane Dietz.
- Colburn spent three years at Kroger-invested analytics firm Dunnhumby USA prior to joining Safeway.
Dive Insight:
“His demonstrated leadership skills and expertise have been integral to Safeway being well-positioned as a front-runner in the digital loyalty marketing space.” said Diane Detz. Safeway operates over 1,600 store locations throughout the U.S. and is the second largest supermarket chain in North America.
