It's been another weird week in retail. Target unveiled a Bullseye-themed Monopoly set, Hawaiian Tropics released scented doggy poop bags and Axe's latest campaign encourages Gen Zers to get vaccinated.
This, and more, in this week's retail therapy.
Brace yourselves for a Target-themed game night
Target-loving shoppers can now recreate the experience on the dinner table.
As some parents and kids spend more quality time at home post-2020, Target is joining in on their game night fun.
On Thursday, Target announced the release of Monopoly: Target Edition. It's the same board game you know and love but with a Target-related twist "at every boardwalk."
Instead of buying property, players will shop for groceries, clothes and other items found in Target stores — just like shoppers would on their everyday Target run. By passing GO, players are allowed to purchase items from their Target basket and earn saving tokens. Players win by having the most savings at checkout.
"Monopoly: Target Edition is the latest example of how we are always exploring new ways to spark moments of joy with all of our guests within our curated assortment of fan-favorite and Target-exclusive games and toys," says Nik Nayar, senior vice president of hardlines at Target. "Thanks to the collaboration between Target and Hasbro, guests will enjoy the magic of Monopoly with all of the excitement of the 'Target Run' at the table."
The retailer said that supplies of the Target-theme board game are limited. Consumers can preorder the board game starting June 25. The game will launch in Target stores and online on August 1.
Discreetly package your dog's business
But just when you think the brand ran out of products to infuse its signature tropical scent with, think again.
This week, Hawaiian Tropic launched a limited-edition scented poop bag, according to an announcement emailed to Retail Dive. The brand is teaming up with television personality and beauty pageant titleholder Caelynn Miller-Keyes to "help the 105.3 million dog owners in the U.S. avoid sunburn this summer with 'Paws for SPF.'"
The bag has the brand's tropical aroma to serve as a creative and quirky reminder for dog owners to put on some sunscreen before going on walks with their furry friends to protect them from the sun's UV rays. The brand warns that the harmful UV rays could produce damage in as little as 15 minutes.
Hawaiian Tropic launched this marketing initiative as dog ownership rates rose during the pandemic. More than half (56%) of millennials and Gen Z in the U.S. owned a dog last year, according to Global Web Index data cited by Hawaiian Tropic.
Dog owners who are interested in bagging a bag can head to HawaiianTropicPawsForSPF.com and get a limited-time special discount code for Hawaiian Tropic products. Unfortunately, the bags have run out as of press time but the limited-time discount is still available.
Axe takes a jab at vaccine-hesitant Gen Zers
As the dating scene begins to return in full swing, male grooming brand Axe parodied pandemic press conferences to push vaccine-hesitant consumers to get vaccinated.
In Axe's latest marketing campaign, dubbed "Get Axeinated," a female public health official stood at the podium about to spill the latest news: "Being vaccinated is hot." The woman in the video also mentioned the prevalence of men sharing "unsolicited vac pics."
The woman in the video then holds up an Axeination Kit, which includes a bottle of Axe's body spray and an Axeination Certificate that looks distinctly like a COVID-19 vaccine card.
The inspiration for the campaign comes from STAT-Harris poll data cited in the release.
"[A]lthough getting vaccinated may be the newest relationship status to spark attraction, some young adults have yet to get their shots," Axe said in the release. "In fact, more than half of Gen Z adults said they were not in any hurry to get the vaccine."
To spur excitement around getting vaccinated, the brand hosted an in-person "Axeination Station" on Tuesday in Atlanta. Axe offered an online giveaway starting Monday, but as of press time the company is out of Axeination kits.