Dive Brief:

• Radioshack has opened two additional new-concept brick-and-mortar stores in New York City.
• The new store design places emphasis on consumer interaction with electronics, merchandise and accessories.
• The new store layout focused on customer interaction premiered in July of this year on Manhattan’s Upper West Side.

 Dive Insight:

RadioShack seems to be warming up to these new designs, as the retailer recently opened two similar stores in Jersey City, N.J., and Long Island. The company is intending to build or remodel several other New York stores using the new model by the end of 2013.