Dive Summary:
- Looking to make a big impression at an upcoming U.S. trade show, Chinese TV makers are putting pressure on companies such as Sony and Sharp.
- Price is key for Chinese producers offering advanced features such as web connections and apps while offering products that sell for up to 30% less than competing U.S. brands.
- Focusing on service and distribution is what Chinese retailers are focusing on to to give consumers everything they expect in terms of price, quality, and service.
From the article:
"...Chinese television makers, including TCL Corp. (000100) and Hisense Electric Co. (600060), are accelerating their push into the U.S., marketing cut-rate sets and advanced technology as they try to grab share from Japanese and Korean competitors.
The companies are looking to make a splash at the biggest U.S. electronics trade show this week in Las Vegas as they try to raise their visibility with American consumers and distributors..."
