Dive Summary:
- After sluggish revenue results during the second quarter which Pier I Imports attributed to marketing shortfalls, the company has added a former J.C. Penney executive to its marketing division.
- Eric Hunter will be accountable for Pier I Imports brand image and integrated marketing efforts, after serving a similar role with J.C. Penney as senior marketing VP and chief marketing officer.
- The announcement comes less than a week after the company citing poor marketing execution as a concerning factor in its lackluster sales reports during the second quarter.
From the article:
He most recently served as senior VP of marketing and acting chief marketing officer for J.C. Penney Co., where he led strategy, research, creative, media, customer relationship management and digital direction for the JCP enterprise brand and all JCP-owned brands. Previously, he served as chief marketing officer & group president with Kellwood Company, an affiliated portfolio company of Sun Capital Partners.
