Dive Summary:

• According Mike Webster, SVP and General Manager of Oracle Retail, trust is a big indicator in whether or not consumers want personalized shopping; without trust in the retailer, consumers just don't want retailers to personalize their shopping interactions.
• The survey also revealed that 88% of respondents cited service as fairly or very important to them over personalized sales or promotions.
• While price is important, choice plays a big role in consumer satisfaction; Webster noted Amazon.com as an extremely successful example.

From the article:

"... While consumers may say they want a more personalized shopping interaction, they rank personalization behind service and experience, according to findings from the Evolution of Experience Retailing, which was recently conducted by Oracle.

Mike Webster, SVP and General Manager of Oracle Retail, said trust is a factor in the lack of interest in personalization. ..."