Dive Summary:

• According to survey statistics released by Responsys, 61% of American consumers claim they prefer personalized marketing messages to boost brand perception.
• In contrast, 44% of U.S. consumers surveyed claim to be “less responsive” toward marketing efforts which they believe to be a part of a less-personalized, mass marketing campaign.
•  “Today, in the relationship era of marketing, marketers are realizing that they can in fact orchestrate relevant and targeted experiences at scale across multiple channels, and that this more sophisticated approach can have the greatest long-term impact on the success of their programs,” said Scott Olrich with Responsys.

From the article:

Surveyed consumers said they most value personalized email (67%), social media initiatives (44%), SMS text message campaigns (40%) and web display ads (36%).