Dive Brief:

• PayPal has announced the introduction of a new mobile payment system that will enable consumers to pay for goods in-store using their smartphones.
• The service is the second in-store mobile payment system to be released by PayPal, eBay Inc.’s payments arm, in recent months.
• The new payment service will allow Paypal merchants to integrate Paypal’s payment code system into their own branded mobile apps.

Dive Insight:

Many software-only systems allow store merchants to easily enable mobile payments for in-store purchases. Last month, Paypal introduced Paypal Beacon, another mobile payment system which utilizes Bluetooth technology. The service is also pushing ahead with a free-shipping partner program with merchants—evidence that it is firing away with bids to earn loyalty from retailers.