Dive Summary:

• Office supply e-tailer Poppin has hired five new executives hoping to drive multichannel growth for the company.
• In addition, the online merchant is investing in its very first national television advertising campaign.
• This summer the company announced a deal with Staples to offer its merchandise to consumers in-store.

Dive Insight:

After raising an initial 6 million through investor funding in 2012, Poppin added to that total with another round of funding in June 2013 - to the tune of $11 million.  “With this team in place, Poppin is equipped to scale a customer-focused, multichannel strategy, which is essential to success in the office product space,” says Poppin CEO Randy Nicolau.