Dive Brief:
- Old Navy is offering same-day deliveries via DoorDash to shoppers nationwide, the clothing brand announced Thursday.
- Through the delivery app, shoppers can order denim, activewear, holiday-themed pajamas and other items from more than 1,000 Old Navy locations across the U.S., according to the press release.
- Old Navy’s partnership with DoorDash builds upon the app’s continued growth in the retail category. DoorDash said it has seen increased interest in on-demand apparel.
Dive Insight:
Old Navy’s DoorDash partnership comes at a time when many shoppers are looking for convenience.
“We like to meet customers where they are – on their terms,” Haio Barbeito, Old Navy’s brand president and CEO, said in a press release. “For us, that means removing friction and adding joy, making it easy for our customers and their families to get what they love, how and when they want it. Partnering with DoorDash brings that spirit to life by introducing same-day delivery – a whole new value proposition that helps customers save both time and money. It makes shopping for great style as simple and accessible as ordering dinner or groceries.”
Since DoorDash launched its on-demand delivery service for retailers in 2023, its list of retail partners continues to grow. Last December, more than a quarter of DoorDash’s monthly active users ordered items in at least one new vertical category, including retail, per the press release. Along with Old Navy, the delivery company has added major retailers to its platform in recent years, including Ulta Beauty, Home Depot and Academy Sports and Outdoors.
Old Navy has taken other steps to attract shoppers this holiday season, starting with refreshing its product assortment. Earlier this year, the brand unveiled a line of special occasionwear for women dubbed “The Occasion,” featuring attire for weddings, parties, proms and other events. In September, the brand announced its plans to expand into the beauty and personal care category at 150 locations this fall.
Though parent company Gap Inc. has struggled in recent years, Old Navy has led the turnaround, and the company grew market share for eight quarters in a row, Gap Inc. CEO Richard Dickson noted during an earnings call earlier this year.
In its second quarter earnings in August, Old Navy reported a 1% bump in net sales from a year prior to $2.2 billion, while the Gap brand also rose 1% to $772 million. Sister brands Banana Republic and Athleta reported 1% and 11% declines in net sales, respectively. Overall, Gap Inc. reported $3.7 billion in Q2 net sales, remaining flat year over year.
