Dive Summary:

• OfficeMax announced the creation of a new digital innovation center, Digital IC2, to help the company further expand its multichannel initiative.
• The new collaboration center is located at OfficeMax headquarters in Naperverville, Ill,, and designed to help foster communication and creativity between digital associates to encourage digital innovation for OfficeMax’s multichannel initiatives.
• “OfficeMax is committed to expanding upon the award-winning digital experience that our customers have come to expect,” said Jim Barr, chief digital officer for OfficeMax.

From the article:

“The OfficeMax Digital Innovation Collaboration Center is a highly interactive working environment that enables real-time innovation and ideation to help strengthen our position within the e-commerce and omni-channel landscape.”