Dive Summary:
- Office Max has become the latest merchant to join a growing list of retailers planning to open their doors to shoppers on Thanksgiving night.
- In addition, the retailer will offer Black Friday sales promotions online beginning at 12:01 a.m. EST on Thanksgiving morning – a full 24 hrs. sooner than more traditional Black Friday specials begin.
- Shoppers can take advantage of the Office Max Black Friday sales event both in-store and online beginning on Thanksgiving and ending Saturday, Nov. 30.
Dive Insight:
"Black Friday shopping has become a celebrated and cherished tradition nationwide, and we know that many customers want to get a head start on the savings as part of their holiday festivities," said Michael Lewis with OfficeMax. The office supply chain will be joined by Macy’s, Kohl’s and J.C. Penney to round out the troop of retailers that will begin the Black Friday shopping event early by opening their stores on Thanksgiving night.
