Dive Summary:
- Major brick-and-mortar retailers across the U.S. are now beginning to utilize smartphone apps to communicate with customers instead of traditional salespersons.
- Swirl is a new Smartphone app which allows retailers to engage in-store consumers with personalized offers and recommendations.
- Stores in New York City and Boston are among the first retail locations where the app is currently being utilized as the first of its kind due to in-store tracking capabilities.
From the article:
“Retailers want to give consumers something that’s value-added and does what an expert salesperson might do — for example, tell them ‘Here’s some great new products,’ or ‘Here’s a special offer because we know you’ve been looking at handbags’” said Hilmi Ozguc, CEO of Boston-based Swirl Networks, creators of the Swirl iPhone app.
