Dive Summary:
- The use of mobile data apps and mobile shopping among retail consumers continues to rise in frequency across all demographics as more and more retail brands are attempting to utilize the potential of omni-channel retail.
- A popular marketing tactic known as “Geo-fencing”, where retail brands are targeting shoppers via mobile device when they are near the point of sale, is being utilized more and more frequently by retailers.
- Despite a wide range of tactics, many retailers are now leveraging the potential of omni-channel retail at a rapid pace to increase sales and boost their return on investment.
From the article:
As retailers take the tool for sales associates to the next level, they are aiming to integrate CRM information in order to create personal experiences for their best customers and convert sometimes visitors into loyal patrons. This is also known as clienteling and requires good planning and cooperation across divisions of the company. This is what Omni-channel is all about.
