Dive Summary:

• Microsoft Company has announced its plans for an aggressive retail store expansion into mainland China and Hong Kong, according to sources.
• "We really want to go to the next step, and start branding the end-to-end experience that users have with premium devices from OEMs and obviously, our own," says Ralph Haupter, chairman and chief executive of Microsoft Greater China.
• The branded brick-and-mortar shops will be the first in Asia and the mainland for the company. No date has yet been set for the expansion.

From the article:

"There should be no doubt that Hong Kong deserves a Microsoft store," Haupter said. "The mainland deserves to have a Microsoft store as well." He declined to provide details on investment, location or opening date, but simply acknowledged that the company was "working on it". "Our priority is not speed. Our priority is the right quality for consumers," he said.