Dive Summary:

• Reports from a Shop.org and Forrester Research Study indicate that major retailers could be shifting focus toward improving their presence on the mobile shopping market.
• The results from the study claim that "nearly 9 in 10 (87%) online retailers surveyed either already have implemented or are planning to implement mobile email optimization in 2013, and 7 in 10 will optimize paid search for smartphones and tablets (71% and 73%, respectively)."
• “As consumer adoption of smartphones and tablets in the United States reaches critical mass, retailers know that their marketing mix has to work optimally for all customer touchpoints now,” says Shop.org executive director Vicki Cantrell.

From the article:

For merchandisers, improving the customer shopping experience is key. And for online retailers, those enhancements come in the form of video and personalized content. According to the study, product detail page improvements, particularly video offerings, will be a top focus this year: nearly three-quarters (72%) will invest in integrating video on their sites.