Dive Brief:
- Kohl’s is expanding its fall sales event from three to four days, from Oct. 6 through Oct. 9, with deals on thousands of curated products across home, apparel, footwear, beauty, accessories and more, according to a press release.
- Among the special discounts being offered during the event — occurring both in store and online — are up to 40% off on jackets and coats and up to 75% on Sephora Collection beauty products. Select home and kitchen products, including cookware, bedding and luggage, will have discounts of 40% to 50%
- For the event, customers can receive 25% off qualified purchases with a coupon both in-stores and online. All Kohl’s online orders will have free shipping, and customers can earn $10 in Kohl’s Cash for every $50 spent on qualifying merchandise, per the release.
Dive Insight:
Kohl’s is joining other retailers in bringing back fall sales events ahead of the holidays.
Amazon’s Prime Big Deal Days is set to run from Oct. 7 through Oct. 9 with the company offering early deals on a range of items, including its private label brands and groceries. Target is also bringing back Target Circle Week, running Oct. 5 through Oct. 11. The sales event will feature over 20,000 new items — double the amount from last year. And starting Nov. 1, the retailer will feature a Deal of the Day with discounts of up to 50%.
Macy’s last week also announced its 100 Days to Christmas marketing initiative that features a curated list of 100 unique holiday gifts and a promise to offer more than 40% newness across its holiday assortment.
The early holiday deals come as consumers prioritize price and value amid economic headwinds, according to Deloitte.
For the upcoming holiday season, retail sales for November and December are projected to grow 4% year over year, below the 10-year average, according to Bain & Company.
