Dive Summary:

• Specialty retailer J. Jill has partnered with New York-based Kramer Design Group to launch a newly designed store concept.
• The new store prototype will be unveiled to shoppers at four separate and fully redesigned locations throughout the U.S.
• J. Jill is a national specialty chain which catering specifically to women. The multichannel retailer currently operates more than 200 store locations.

Dive Insight:

"The new approach to store design is based on our understanding of what is important to our customers,” said J. Jill CEO Paula Bennett. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome.” Kramer Design Group is a multidisciplinary organization which specializes in retail consumer experiences.