Dive Summary:
- For consumers, making purchases online contains several perks - mainly those shoppers do not have to browse store shelves to get exactly what they want.
- Conversely, these items often take several days before they are delivered to the consumer which has led to the creation of Buy Online, Pick Up In Store by some major retail outlets.
- BOPS (Buy Online Pickup In Store) is helping to decrease online purchases across the board and improve revenue totals for physical stores.
From the article:
... "The most surprising thing to me was that online sales went down when the customers were given more options," Moreno says. "If you’re a customer and were planning to buy online, now you have even more reasons to [do so], because now you could buy online and pick up in the store," saving on shipping and vastly decreasing wait time. ...
