Ikea, Sonos unveil 1st products in collaboration
Ikea on Monday unveiled the first products in its Symfonisk collection with Sonos, which will be available beginning in August. The company had previously announced the partnership in late 2017.
The collection, which is part of Ikea's Home Smart offering, includes two products so far: the Symfonisk table lamp with Wi-Fi speaker, which costs 179 euros ($201), and the Symfonisk bookshelf with Wi-Fi speaker, which costs 99.95 euros, according to a company press release.
The speakers are compatible with other Sonos devices and are controlled through the Sonos app.
Ikea, a retailer that some would argue doesn't shy away from the nontraditional, is putting technology at the forefront of its latest announcement.
While the retailer may be most well known for its flatpack furniture, it previously added tech to its assortment through wireless charging pods and smart lighting. And its latest collection, in partnership with Sonos, further adds to that tech push.
"We knew from the start that we wanted to challenge the traditional high-tech aesthetics. The lamp-speaker partly springs from the idea of the fireplace — one single piece that spreads warm light as well as sound," said Iina Vuorivirta, one of the designers of the Symfonisk table lamp at Ikea Sweden.
This follows a growing trend of home goods retailers pushing further into tech. Casper, now a unicorn direct-to-consumer business, primarily sells mattresses, but in February unveiled a smart nightlight to help consumers sleep.
The collection further positions Ikea to become a destination for all aspects of the home.
"IKEA and Sonos still have much to learn from each other, and much to explore in terms of music in the home," said Björn Block, business leader for Ikea Home Smart, in a Sonos blog post.