Dive Summary:

• Hudson’s Bay Co. has named Michael Crotty as its new executive VP and chief marketing officer for the Hudson’s Bay and Lord & Taylor brands.
• Crotty, most recently a former executive for Nordstrom, will be responsible for leading strategic marketing efforts for both companies.
• Similarly, Hudson’s Bay also appointed executive Russ Hardin as new senior VP and chief creative officer for Hudson’s Bay and Lord & Taylor.

Dive Insight:

With over 25 years of multichannel retail experience, Michael Crotty will join Russ Hardin’s luxury branding background to help the department store giant bolster its executive leadership team. Both appointments become effective Nov. 11.