Dive Summary:

• Hudson’s Bay Co. undergoes an aggressive re-branding of its logo and merchandise plan to remain competitive in the Canadian retail market.
• Hudson’s Bay is the top seller of women’s shoes but is looking to shore up its position with new merchandise lines and new store-within-store merchandising.
• The retailer is also looking to expand its online shopping experience, testing same-day delivery in Toronto and New York City.
   

From the article:

“the opportunity in Canada at Hudson’s Bay is clearly off the charts,” he told a conference last month. “We’re here to make money. Our group still owns 82 per cent of the company – we’re going to own a lot of this company for a long period of time. Every single dollar we spend, I feel like I’m opening up my wallet and pulling out each dollar bill myself.”...