Dive Summary:

• The average person will likely spend $130.97 on Valentine's Day gifts with men spending an average $80 more than women, according to BIGinsight.
• Online shopping for the holiday is expected to increase from 19.3% to 26.3% from last year as smartphones and mobile devices play increasingly key roles in online shopping.
• The biggest winners of Valentine's Day will be discount retailers, who are expected to bring in 39.6% of purchases.

From the article:

"...Here’s a look at love, romance and Valentine’s Day in numbers: According to a survey conducted by BIGinsight, a consumer insights firm..."