Dive Summary:
- Post-holiday numbers are showing less than anticipated results from October 28th through December 24th with only a .07% increase in comparison to 2% in 2011.
- Door busters and Thanksgiving day sales may have boosted sales temporarily but may have actually diminished final results.
- With such a long shopping season, shoppers may have waited or thought longer on making moves, driving the overall sales for the season down for some retailers that jumped on the early season bandwagon.
From the article:
"...post-holiday numbers are showing potentially different results: Research accumulated by the MasterCard Advisors SpendingPulse showed that holiday-related sales increased much less than predicted, up just 0.7% from October 28 to December 24, compared to 2% growth 2011. The SpendingPulse results were based on all sales using cash, checks and all credit cards in “key holiday categories,” including luxury goods, clothing, electronics and furnishings, as well as online sales..."
