Dive Summary:

• H&M is preparing to debut its new flagship location in Times Square on Nov. 14 with a rooftop ribbon-cutting ceremony featuring Lady Gaga.
• The 42,000 sq. ft. location will include over 7,000 sq. ft. of LCD screens and a 53-ft. glitter wall as centerpieces.
• The new location will feature a full line of clothing for every customer including maternity and plus-sized lines.

Dive Insight:

"This is truly a milestone moment for H&M, to have a footprint at the crossroads of the world and own a piece of the NYC skyline with our brand illuminated on top of this impressive building," said Daniel Kulle with H & M. Among the most engaging, tech-savvy new aspects of the flagship store is a digital catwalk used to project video images of shoppers onto exterior monitors located outside the building. Basically, anyone will be able to become an H&M runway model.