Dive Summary:

• Hershey’s Chocolate World located in Las Vegas, NV is undergoing a futuristic redesign geared toward and interactive experience for consumers which will offer the opportunity to "taste new treats, personalize sweet gifts and create keepsake photos."
• The new space will comprise of two-stories, a 70 ft façade, a $100 million investment and an 18-ft Reese’s Peanut Butter cup with store entrances being shaped to resemble Hershey’s Kisses.
• The company operates a variety of variations of the Hershey retail “experience” in several cities across the U.S. The new design is expected to be completed by early 2014.

From the article:

Hershey's Chocolate World will replace an area currently occupied by the New York City Village retail mini-mall. Six retail tenants will eventually occupy the exterior Strip-facing plaza next to the imitation Brooklyn Bridge and create a new frontage alongside the newly overhauled Nine Fine Irishmen and an upgraded restaurant in the northeast corner.