Dive Summary:
- Groupon has announced updates to popular smartphone apps iPhone and Android which will allow a universal search which will allow consumers to browse deals which are near the customer’s current location.
- The new feature will allow consumers to claim offers which are local and time sensitive but also feature rolling offers which do not, according to reports.
- The update could be a response to stay competitive in location-based mobile services against Google, Yelp and Foursquare. Facebook has released an update which revealed it also intends to target this area of retail.
From the article:
About half of the company’s local transaction volume in North America is coming from its Deals Marketplace at the moment, and that deal bank (Groupon’s internal term for the Marketplace) has grown by 300 percent compared to last year, with 37,000 active deals last quarter.
