Dive Summary:
- Google could have plans to roll out brick-and-mortar stores by 2014 in a campaign to market the company’s wearable computer, Google Glass, to retail consumers.
- There has been speculation in the past in regards to Google establishing a brick-and-mortar presence to compete with Apple and Microsoft.
- According to Business Insider, “Our source tells us he knows someone that is working at Google to develop the Glass stores. This person apparently meets with Sergey Brin to plot out the stores.” Google will not comment on the rumors.
From the article:
There were already existing rumors about Google setting up retail stores similar to Apple and Microsoft in the past. Previously, it was thought that Google would set up a store to feature its Nexus tablets. Google’s Glass project is a computer that you can wear as eyeglasses. It can be customized for each person’s head. It can be controlled through voice and it can send status updates from your smartphone to the lens. Google has invited developers to start building apps for it. There’s a short Glass training seminar on how to use the device.
