Dive Summary:

• New General Electric CEO Chip Blankenship gears up for the iconic brand’s last ditch effort in retail appliances following a $1 billion investment in consumer products by former CEO, Jeffrey Immelt.
• Blankenship took over the position of CEO in January 2013, as the brand has increasingly shifted its primary focus to industrial products.
• "We said we could do it if we got that investment, and now we're at the point in this experiment where we have to be able to do what we say," says Blankenship.

From the article:

GE is starting to see results. Operating income at the division Blankenship inherits grew faster than at any other unit in the first quarter, surging 39 percent to $79 million. That still represents just 2.2 percent of the company's $3.53 billion of net income in the period. What's more, its profit margin of 4 percent is GE's second-thinnest, trailing only the new and rapidly growing energy management division.