Dive Summary:

• The Gap has officially begun its new “Reserve in Store” service which offers its customers the opportunity to reserve merchandise and apparel online to be picked up in-store the same day.
• A select number of Gap and Banana Republic stores are currently offering the service in Chicago and San Francisco.
• Customers do not have to purchase the items until they are picked up in-store by the customer. Gap Inc. is currently No. 19 in Internet Retailer’s Top 500 Guide.

From the article:

Online shoppers reserve items by clicking “Find in Store” beneath the price information on the product page. That prompts the consumer to enter her ZIP code to find where an item in a particular size and color is available nearby. The Gap and Banana Republic e-commerce sites claim to update store item availabilities every 20-30 minutes. Customers may reserve up to five items from either Gap or Banana Republic per day, regardless of which locations they use for pickup, Gap says.