Dive Summary:
- A Helsinki, Finland-based company has released a payment system which utilizes facial recognition to identify shoppers and process payment transactions.
- The innovative new technology from Uniqul—which utilizes military grade algorithms—snaps a photo of approaching shoppers in the check-out line, eliminating the need for more traditional forms of payment.
- Uniqul insists the technology is secure and claims that its new facial recognition technology has the potential to reduce the average check-out time from 30 seconds down to five seconds for customers making purchases.
From the article:
... A Uniqul tablet at check-out stations would take the customer’s photo as they approach. Within seconds the tablet processes biometrical data to locate the individual’s account within the database, which can be registered with any major credit card, Uniqul says. All the customer needs to do is confirm the payment by pressing the “OK” button. ...