Dive Summary:
- After switching to a new e-commerce platform, Finish Line executives quickly realized that the system was costing the company millions with performance flaws and customer experience being negative.
- After only 17 days of the new launch, Finish Line reverted back to its original e-commerce platform to try to rebound for the fourth quarter.
- Even after deciding to revert to its original platform, the company still reported losses of $3 million in sales with the end of the quarter.
From the article:
"...Switching to new e-commerce site technology Nov. 19 backfired for Finish Line Inc. and cost the multichannel retailer of shoes and apparel $3 million in sales in the third quarter, Glenn S. Lyon, chairman and CEO, said during an earnings conference call Friday.
Just 17 days later the retailer reverted to its former platform, which it had kept operable. The $3 million in lost revenue came despite a 25% increase in online sales for the quarter, Lyon said..."
