Dive Summary:
- Providing personal results unlike any other search engine, Facebook search will compile its results from the friends' photos, posts, and shares on the site.
- Retailers that want to capitalize on this personalized searching will have to utilize SEO basics and drive home the consumers want and need to share company and product information.
- Rebecca Lieb, digital advertising analyst at research and advisory firm Altimeter Group, states that retailers should market on localized pages and tag pictures and posts appropriately for the best exposure.
From the article:
"...on Facebook when you do the same searches we'll get completely different sets of results because of the depth of personalization that we do."
That personalization is based on the Facebook user's connections with people, places, and things. For example, if a user searches for restaurants in a particular city, those that are most popular with his closest friends are likely to be displayed first. Results that are similar to the searcher’s existing Likes and interests may also be ranked higher..."
